Luckily, my genius mind has created a product that will solve this issue. I have created a net that will attach to the bottom of any car seat. Command Products has agreed to sponsor my product by providing the attachment. Command Products produce an adhesive strip that can hold heavy paintings and many other items on almost any service. The net will attach to the base of the seat with an improved version of the Command strips, this way it is simple to remove. The net is thin, but long enough to hang to the floor. It comes in many lengths to adhere to trucks and large SUV's. The net is wide enough to create a barrier on every side of the car seat, which will prevent items from sliding under the seat from any direction. It also comes in many colors to blend in with the car seat, or to express the owner's personality. The current colors are tan, black, brown, white, pink, blue, and green. This product is called Seatnet, the winning factor in the never ending battle between man and machine.
Currently, I am the only creator of the Seatnet, but there is a product designed to keep items from being lost beneath a seat. Unfortunately this product has flaws. It is a plastic holder that squeezes between the car seat and the console. This allows for a convenient place for a phone, keys, and any small item you wish to keep off the floor. The problem with this product is that if a phone in the plastic holder were to fall out, where would it end up? Underneath the seat. This is why I created the Seatnet to forever prevent lost items in a car.
The R-W-W concept was very helpful to me when creating this product. "Real, win, worth doing." Is there a real need for this product? Yes. I lost track of how many things I have lost under my car seat. Whether it be food, coins, hair pins, there are several items under my seat that I may never retrieve. I got the idea for this product while driving in the car with my mother. She went around a sharp turn, and her credit card slid under her seat. She spent 20 minutes trying everything to retrieve her card, and at the end of her struggle her hand was beat up and she was in a horrible mood. Can I win with this product? Yes. This is my first product creation, but I know many people who would buy it. The product is discrete, it blends in, and it is easy to install. It is cheap, and reliable with Command Product's sponsorship. Is it worth doing? Absolutely. This product is cheap to sell, but cheaper to make. The Command Products company will award me with a discount, and it is easy to find or even make a net. I believe this product will not be time consuming, and it will sell quickly since the need is there.
I asked my friends and family if they would buy this product. Most of them said yes, and told me about stories when they lost something important under their car seat. I created a model of this product and had them try it out while driving, purposely dropping items on the floor to test its accuracy. Everyone was pleased, and they are excited to buy their own.
To advertise or market this product to consumers, I have a strategy. The target market is made up of all drivers. This covers a wide variety of people from teens to elderly folk. I plan to sell this item for a cheaper price than my competitor. The car seat catcher, so they call them, sell for about $20 on Amazon. I plan to price my product at $15 since it takes about $10 to make each Seatnet. I will attempt to sell this product on Amazon, to Walmart, and to Target in the automotive departments. I plan to advertise my product by giving away free 30 day trials, to which they would either send it back or buy it at the end of the 30 days. The trial will only extend to the first 50 people, for I won't get that profit for maybe 30 days. I will attempt to join a televised network to advertise the free trial, or by mailing post cards to people in my area.
Since this product can be used by many different people, I plan to eventually advertise it in multiple geographic areas. Everyone drives, which means that most everyone will have a problem with losing items under their seat. This product can be an interest to any age group over 17 and that are able to drive. I don't believe I will have much of a limit when it comes to who I will sell this product to.
